Behind The Brand is our franchise that features the collections, ethos, and stories of brands included in the Box of Style.
Too often makeup and skincare are rivals: You layer on pore-clogging cover-up in the morning, only to abrasively scrub it off at night. Rinse, repeat. But Glo Skin Beauty is built to revamp this outdated system in complementary fashion. Since their redesign in 2017, the glow-giving label marries mineral makeup with paraben-free, PETA-approved skincare for a full service approach; their products work together to give you targeted results and unmistakeable radiance. Of course, a strong beauty routine is lost without SPF, which is why we included Glo's hydrating Oil Free SPF 40+ in our Summer 2019 Box of Style.
Box of Style: How did Glo Skin Beauty come into existence?
Glo: Glo Skin Beauty launched its brand redesign in July 2017, fully integrating its professional skincare and mineral makeup lines into one seamless collection. Formerly known as Glo Minerals and Glo Therapeutics, Glo’s award winning formulas were initially designed by a leading plastic surgeon and successful entrepreneur, who recognized the demand for transformative products for use in professional skincare services at a competitive price point.
Box of Style: What is the inspiration behind your product? Why did you want to make it?
Glo: We all want to present our best selves every day, and finding the right skincare and makeup system for our skin’s unique and individual needs can be tricky. Glo delivers multi-tasking formulas that help achieve and maintain healthy, beautiful, glowing skin with a clear approach to dialing your daily routine, boosting skin benefits and targeting skin solutions. We believe a complete skincare regimen should start with your cleanser and end with your lipstick.
Box of Style: What about your brand is unique/most exciting to you and why?
Glo: True skin transformation is life changing. It’s more than skin deep. At Glo, we celebrate confident beauty.
Box of Style: What is the number one thing about your products or brand that you would like prospective customers to know?
Glo: Glo Skin Beauty provides everything you need for a healthy, ageless and glowing complexion. It’s ideal to begin with a professional skincare service to reveal your best skin yet, and maintain results with a skin and beauty routine targeted to your individual skin type and concerns. Our nourishing mineral makeup collection delivers the perfect extension of our skincare. With a formula and finish for every skin type, Glo Skin Beauty foundations enhance and protect the complexion while letting the skin breathe. Infused with antioxidants, talc- and paraben-free and PETA certified, once you’ve tried one of our exceptional bases, you’ll embrace this as your second skin for life!
Box of Style: Why are you excited to be a part of Box of Style? What are your favorite features of the service?
Glo: We are so proud to be a part of this summer’s Box of Style. Reflecting the latest trends, this impressive collection of complementary items curated by Rachel Zoe and the Box of Style team never disappoints! An incredible value and something so exciting to look forward to every quarter.
Box of Style: What is next for Glo?
Glo: At Glo, we are always focused on raising the bar with new and exciting innovations. We launch new products each Spring and Fall season and are now immersed in designing our stunning Holiday Collection! Be sure to check it out in October.